SEO doesn't have to take forever to deliver results. Over 8 months, we helped TheFeed — a sports nutrition e-commerce brand — achieve an additional $573,061 in revenue, a 52% increase. This was accomplished with just a 27% increase in organic traffic by properly prioritizing which collection and product pages to optimize.
The Problem
When we began working with TheFeed, they faced several challenges:
- No cohesive SEO strategy — They lacked a clear roadmap to improve search rankings and drive traffic.
- Missing page titles and meta descriptions across hundreds of product pages.
- No schema markup to enhance search visibility.
- Poorly optimized H1s— product pages weren't using high-volume keywords.
- Ineffective internal linking— product pages weren't connected to related blog posts or collection pages.
These issues resulted in missed opportunities to rank for high-value keywords and convert visitors into buyers.
The Solution
1. Comprehensive SEO Audit
We conducted a deep dive into technical SEO — site speed, mobile-friendliness, and indexing errors. Then we prioritized pages based on revenue potential by analyzing traffic, conversion rates, and current rankings.
We found pages already ranking in positions 5-9 — the “tipping point” — where small improvements would yield the largest revenue gains.
2. Keyword Research & Optimization
Targeted high-volume keywords matching how customers actually search for sports nutrition products. Corrected page titles, meta descriptions, and H1s to align with search intent — even when that meant deviating from exact product names.
3. Content Creation & Strategy
Optimized high-priority collection and product pages for rankings and conversions. Created supporting blog content to capture related searches and strengthen internal linking.
4. Ongoing Monitoring
Built transparent reporting dashboards to track keyword performance and page metrics. Continuously refined strategies based on data.