How We Generated an Extra $573,061 in 8 months for a Sports Nutrition Brand Using SEO

SEO doesn’t have to take forever to deliver results. Over the past 8 months, we helped a sports nutrition e-commerce brand achieve an additional $573,061 in revenue—a 52% increase. This was accomplished with just a 27% increase in organic traffic by properly prioritizing which product and category pages to optimize. By focusing on high-impact opportunities, we delivered outsized returns on relatively modest traffic growth.

The Problem

When I began working with this brand, they faced several challenges:

• No cohesive SEO strategy: They lacked a clear roadmap to improve search rankings and drive traffic.
• Poor SEO fundamentals:
  • Missing page titles and meta descriptions.
  • Missing schema markup to enhance search visibility.
  • Poorly optimized product pages, including H1s without high-volume keywords.
  • Untapped opportunities to leverage product names for better rankings.
  • Ineffective internal linking, especially between product pages and related blog posts.

These issues resulted in missed opportunities to rank for high-value keywords and convert visitors into buyers.

The Solution

Here’s the step-by-step approach I used to transform the brand’s SEO and revenue:

1. Comprehensive SEO Audit

• Conducted a deep dive into technical SEO, identifying site speed issues, mobile-friendliness problems, and indexing errors.
• Prioritized product and category pages based on revenue potential by performing a detailed analysis of existing traffic, conversion rates, and search rankings.
  • We found pages already ranking within positions 5-9 on SERPs, which offered the greatest potential for significant gains with strategic optimizations. By addressing these opportunities first, we were able to maximize revenue impact with minimal effort compared to starting from scratch on lower-ranking pages.

2. Keyword Research and Optimization

• Targeted high-volume keywords that matched the way users searched for the brand’s products.
• Tweaked page titles, meta descriptions, and H1s to align with user search intent.
• Corrected pages with titles that didn’t match what users were searching for, achieving quick wins.

3. Content Creation & Strategy

• Optimized high-priority product and collection pages for better rankings and conversions.
• Created blog content to capture related keyword searches and support internal linking.

4. Ongoing Monitoring & Adjustments

• Developed clear, transparent reporting to track keyword performance and page metrics.
• Regularly fine-tuned strategies based on performance data.

The Results

The results speak for themselves:

• Traffic Growth: Organic traffic to the top 300 pages increased by 26.9%.
• Keyword Rankings:
  • 340 pages moved onto the first page or climbed higher within it.
    • 227 of these pages are now ranked in the top 5 positions.
  • Total keyword volume of these 340 keywords totaled 939,000/mo
    • almost 1,000,000 eyeballs every month for FREE! (well, almost 2,000,000 technically)
• Revenue Impact:
  • Organic revenue from the top 300 pages grew by 51.7%.
  • This translated to an additional $573,061 in revenue.

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Why This Worked

The key to success was a tailored, data-driven approach:

• Prioritization: We focused on high-converting pages already ranking between positions 5-9, as moving these pages higher would yield the largest revenue impact.
• Keyword Alignment: Ensured product pages matched the way customers were searching, even if it meant deviating from the product’s exact name.
• Audience Understanding: Designed strategies that spoke directly to the brand’s target customers.

Client Testimonial

⭐️⭐️⭐️⭐️⭐️

Mike/SEOasis has spent the time to really understand our business and execute a bespoke SEO effort that has had a direct impact on our Google rankings across thousands of pages. They were able to identify all the highest-value keywords we should target, implement page changes, direct content changes, and increase the page rank for these keywords. Always a pleasure working with Mike. A++.

How You Can Achieve This Too

This isn’t a one-size-fits-all strategy. My approach is tailored to the unique needs of each business, ensuring measurable results for your e-commerce brand. By working collaboratively, we can identify high-impact opportunities and drive tangible growth.

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Book a call below to figure out if you're brand has the same growth potential!