SEO doesn't have to take forever to deliver results. In fact, with the right approach, it can be a revenue-driving powerhouse in just a few months. Recently, SEOasis worked with TriRig.com and helped them generate an additional $66,237 in revenue in just four months — a 50% increase over the previous four months. And we achieved this with only a 25% increase in traffic by focusing on optimizing the pages that mattered most.
The Problem: Why TriRig Needed Help
Before working with SEOasis, TriRig's website faced several challenges:
- Lack of a cohesive SEO strategy — Their efforts were scattered, with no clear plan to maximize traffic and revenue.
- Poor SEO fundamentals:
- Missing page titles and meta descriptions.
- Lack of schema markup to improve search engine visibility.
- Poorly optimized product pages with H1 tags missing high-volume keywords.
- Underutilized blog content:
- A backlog of outdated blog posts with untapped potential to drive traffic.
- Few internal links connecting blog posts to relevant product pages.
- Missed optimization opportunities— Product and category pages weren't optimized for high-revenue potential keywords.
The Solution: A Targeted SEO Strategy
To turn things around, SEOasis implemented a structured approach focused on high-impact changes:
1. In-Depth SEO Audit
Conducted a comprehensive analysis of the website to identify technical issues like site speed, mobile usability, and indexing errors. Created a strategy unique to TriRig's website and business needs.
2. Identify Top 20 Key Tipping Point Pages
Prioritized page optimizations based on conversion rate and current rank. We found the highest-converting product and collection pages already ranking between the 5th and 9th position on the SERP. This allowed us to focus efforts on the areas that would drive the most organic revenue in the least amount of time.
3. Keyword Research & Optimization
Identified how customers were searching for TriRig's key products. Adjusted page titles, meta descriptions, and H1 tags to align with search behavior.
4. Content Creation & Optimization
Optimized product and collection pages starting with those ranked in the 5th-9th SERP positions. Revitalized old blog posts to improve rankings and drive traffic to product pages. Launched a new blog series to attract beginner triathletes and introduce them to TriRig's products.
5. Ongoing Monitoring & Adjustments
Built clear reporting dashboards to track keyword performance, page rankings, and revenue attribution. Continuously refined strategies based on data insights.