How We Generated an Extra $66,237 in Revenue in 4 Months for TriRig

SEO doesn’t have to take forever to deliver results. In fact, with the right approach, it can be a revenue-driving powerhouse in just a few months.  Recently, we worked with TriRig.com and helped them generate an additional $66,237 in revenue in just four months—a 50% increase over the previous four months. And we achieved this with only a 25% increase in traffic by focusing on optimizing the pages that mattered most.

The Problem: Why TriRig Needed Help

Before working with us, TriRig’s website faced several challenges:

• Lack of a cohesive SEO strategy: Their efforts were scattered, with no clear plan to maximize traffic and revenue.
• Poor SEO fundamentals:
  • Missing page titles and meta descriptions.
  • Lack of schema markup to improve search engine visibility.
  • Poorly optimized product pages with H1 tags missing high-volume keywords.
• Underutilized blog content:
  • A backlog of outdated blog posts with untapped potential to drive traffic.
  • Few internal links connecting blog posts to relevant product pages.
• Missed optimization opportunities: Product and category pages weren’t optimized for high-revenue potential keywords.

The Solution: A Targeted SEO Strategy

To turn things around, we implemented a structured approach focused on high-impact changes:

1. In-Depth SEO Audit

• Conducted a comprehensive analysis of the website to identify technical issues like site speed, mobile usability, and indexing errors.
• Created a strategy unique to their website & business needs.

2. Identify Top 20 Key Tipping Point Pages

• Prioritized page optimizations base on conversion rate and current rank.
• We found the highest converting product / collection pages that were already ranking between the 5th and 9th position on the SERP.
• This allowed us to focus efforts on the areas that would drive the most organic revenue in the least amount of time.

3. Keyword Research and Optimization

• Identified how customers were searching for TriRig’s key products.
• Adjusted page titles, meta descriptions, and H1 tags to align with search behavior.

4. Content Creation and Optimization

• Optimized product and collection pages starting with those ranked in the 5th-9th SERP positions.
• Revitalized old blog posts to improve rankings and drive traffic to product pages.
• Launched a new blog series to attract beginner triathletes and introduce them to TriRig’s products.

5. Ongoing Monitoring and Adjustments

• Built clear reporting dashboards to track keyword performance, page rankings, and revenue attribution.
• Continuously refined strategies based on data insights.

Results: Tangible Success

Our efforts led to remarkable outcomes:

• Organic traffic growth: A 25% increase in organic traffic.
• Revenue boost: A 50% increase in organic revenue, totaling $66,237 in additional revenue.
• Improved blog performance:
  • Blog traffic increased by 16%.
  • Revenue from blog traffic grew by 403% ($3,220 vs. $639), kickstarting the blog’s role in driving sales.

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Why This Approach Worked

1. Prioritization by Impact: We focused on optimizing high-converting pages ranked just below the top five positions, where ranking improvements yield significant revenue gains.
2. Tailored Optimization: Page titles and keywords were aligned with customer search intent, not just product names.
3. Leveraging Existing Assets: By revitalizing old blog posts and strategically linking them to product pages, we created a seamless flow of traffic that converted into revenue.

How You Can Achieve This Too

SEO success doesn’t require a massive overhaul—it requires focus and strategy. By targeting the pages and keywords that drive the most revenue, you can achieve significant results in a short time.

We collaborate with eCommerce brands to create tailored, data-driven strategies that deliver measurable outcomes. If you’re ready to grow your brand’s revenue and reduce reliance on paid ads, book a call below & let's get started!

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